First approach and challenges
We had multiple meetings with the client to understand their needs and work together in the solution.
These requirements came up:
🔘 They estimated the presence of 400 people.
🔘 Pharmacies should be able to to shop directly from the online fair.
🔘 As there was no possibility of interacting physically, some kind of communication within the app was necessary.
🔘 They only had two and a half months 😅
After establishing a realistic budget, we started building a diagram to define a high-level image of the proposal. It was important to ensure we had a set of clear project-wide objectives and everyone aligned.
That way, it would make it easier to divide the process into small cycles, as we usually do in Unagi.
We identified 3 key stages:
Communication and presentation must be very clear, to onboard users and make them feel comfortable.
We had to keep the essence of the face-to-face event, at least visually.
Call to action:
Pharmacies and laboratories should be able to buy and sell within the event.
From idea to something real
We iterated over many sketches of the lobby and the stands, so we could quickly define the interactions and the information that shouldn't be missed. We used low fidelity pieces to move quickly and adjust to the deadlines.
📝 As we always say, pencil and paper are our best partners when it's about saving time.
As in the images, we tried to generate a stand that would looked as much as possible as the physical one.
Once we defined the appropriate model, we set up a series of renders to work over the experience and simulate the different locations that should be available at the event.
While building the renders, we felt tempted to create a more immersive and fancy experience. However, it was discarded because:
🔘 during research, we found out users were not used to technology that much
🔘 users also had hardware limitations and could hardly load complex 3D models
Then, we chose a fixed background over each stand that would, not only keep and stadardized UI, but also work as a placeholder while waiting for the computers to load all the resources. Small size resources would be immediately available and the big ones will be loaded in the background, with a smoothly experience.
To allow labs to upload their data, we included a traditional file system upload, so they feel in a friendly environment.
To solve the communication, we created a chat always visible. In adittion, we added an option to chat with customer support, to be sure everyone could easily get assitance.
For the checkout (the most important part!), we decided to create an integration with an app that had been developed by Unagi for the client and users had already been using. This way, we kept them into a friendly process and reduce friction.
Finally, we mounted all the pieces into AWS, to be covered of auto-scaling when extra heavy was needed and also keep bills low when there was no many users at the same time.
The platform was online for 5 days with no interruptions, throughout which Unagi had a team to deal with problems that might appear. Despite the delimited deadline, thanks to the teamwork between Unagi and the client, the event was a success and all expectations were exceeded.
Now, we are looking forward to repeat it next year!