Pharmaceutical company
The one with the virtual event during COVID-19
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diamond icon Solution

Online fair with stands to connect pharmacies with laboratories

diamond icon Services

Prototyping, validation, design and product development.

Tecnologies and services

Ruby on Rails | Postgresql | Redis

diamond icon Challenge

User experience that reminds to the on-site event. Short deadline. Something totally new for Unagi.

app mockup
La razรณn de ser

Our client used to perform a face-to-face event for several days, where some of the biggests leading pharmaceutical laboratories advertised and sold their products to pharmacies. Due to COVID-19, this event had to be done virtually, in less than 2.5 months.

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Summary
1.
First approach and challenges
2.
Ready to work
3.
From idea to something real
4.
Things we learned
5.
Decisiones we made
6.
Looking forward
1.

First approach and challenges

We had multiple meetings with the client to understand their needs and work together in the solution.

These requirements came up:

๐Ÿ”˜ They estimated the presence of 400 people.
๐Ÿ”˜ Pharmacies should be able to to shop directly from the online fair.
๐Ÿ”˜ As there was no possibility of interacting physically, some kind of communication within the app was necessary.
๐Ÿ”˜ They only had two and a half months ๐Ÿ˜…

2.

Ready to work

After establishing a realistic budget, we started building a diagram to define a high-level image of the proposal. It was important to ensure we had a set of clear project-wide objectives and everyone aligned.
That way, it would make it easier to divide the process into small cycles, as we usually do in Unagi.

We identified 3 key stages:

sketch

Pre-event:
Communication and presentation must be very clear, to onboard users and make them feel comfortable.

Event:
We had to keep the essence of the face-to-face event, at least visually.

Call to action:
Pharmacies and laboratories should be able to buy and sell within the event.

3.

From idea to something real

We iterated over many sketches of the lobby and the stands, so we could quickly define the interactions and the information that shouldn't be missed. We used low fidelity pieces to move quickly and adjust to the deadlines.

๐Ÿ“ As we always say, pencil and paper are our best partners when it's about saving time.

sketch

As in the images, we tried to generate a stand that would looked as much as possible as the physical one.

sketch

Once we defined the appropriate model, we set up a series of renders to work over the experience and simulate the different locations that should be available at the event.

sketch
4.

Things we learned

While building the renders, we felt tempted to create a more immersive and fancy experience. However, it was discarded because:

๐Ÿ”˜ during research, we found out users were not used to technology that much
๐Ÿ”˜ users also had hardware limitations and could hardly load complex 3D models

5.

Decisions we made

sketch



Then, we chose a fixed background over each stand that would, not only keep and stadardized UI, but also work as a placeholder while waiting for the computers to load all the resources. Small size resources would be immediately available and the big ones will be loaded in the background, with a smoothly experience.

To allow labs to upload their data, we included a traditional file system upload, so they feel in a friendly environment.

To solve the communication, we created a chat always visible. In adittion, we added an option to chat with customer support, to be sure everyone could easily get assitance.

For the checkout (the most important part!), we decided to create an integration with an app that had been developed by Unagi for the client and users had already been using. This way, we kept them into a friendly process and reduce friction.

Finally, we mounted all the pieces into AWS, to be covered of auto-scaling when extra heavy was needed and also keep bills low when there was no many users at the same time.

6.

Looking forward

The platform was online for 5 days with no interruptions, throughout which Unagi had a team to deal with problems that might appear. Despite the delimited deadline, thanks to the teamwork between Unagi and the client, the event was a success and all expectations were exceeded.

Now, we are looking forward to repeat it next year!

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